Welcome to Ethical Collection, we are so excited to be offering amazing products from conscious brands all in one place. Where ever possible we support NZ brands and we are so lucky to have amazing businesses making fantastic ground-breaking natural and organic products.
Truly natural products are safer for us to use, better for the environment and safer for people involved in manufacturing. However, worldwide there are so many products that claim to be natural and safe for the environment and unfortunately sometimes this is just greenwashing and the products aren't the "real deal".
This makes it very hard to know which products are truly natural and which brands are really making an effort to minimise their environmental impact. It can be very confusing!
Ethical Collection brings amazing, truly natural products together in one place and makes ‘going clean’, a simple and enjoyable experience! See our ingredient promise where we list all the things you won't find in our products.
I’m Gina. I live with my husband and children in Auckland. My journey to using only natural products started after the birth of my children. I was upset to discover that products I used extensively during my pregnancies, and in fact throughout my life, rated very poorly in the EWG Skindeep
Further research indicated that all products I used daily contained ingredients that were potentially harmful to us as consumers and the environment. I started looking for products made by businesses with a conscience, natural and safe products to use for myself and my family.
The journey was a long and challenging one, and in 2014 the idea for Ethical Collection came about as a direct result. The process of cleaning out our home was full of trial and error with many unsatisfactory product choices! Natural yes, effective, not so much!!! The idea behind Ethical Collection was to make it easy and enjoyable for people to ‘go clean’ and remove unnecessary toxins from everyday life.
Five years later... in 2018, Ethical Collection launched with a selection of amazing natural products from conscious businesses that came about to make a difference in the world of skincare and makeup. It is exciting to finally be bringing them together in one collection.