Welcome to Ethical Collection, we are so excited to be offering amazing products from conscious brands all in one place.
In the last 5 years, the number of ‘natural’ product brands available have grown exponentially. There are so many great new natural product choices but there is also a lot of greenwashing, meaning that it’s harder than ever to know which products are truly natural and which brands are really making an effort to minimise their environmental impact.
Ethical Collection brings amazing, truly natural products together in one place and makes ‘going clean’, a simple and enjoyable experience!
Hi, I’m Gina.
I live with my husband and children on the North Shore of Auckland. My journey to using only natural products started after the birth of my children. I was upset to discover that a product I used extensively during my pregnancies was rated a toxic eight on the EWG Skindeep
I started to research all the products I used daily and found that many of the ingredients they contained were potentially harmful to us as consumers and the environment. I began looking for products made with a conscience and that were natural and safe for myself and my family.
The journey was a long and challenging one, and in 2014 the idea for Ethical Collection came about as a direct result. The process of cleaning out our home was full of trial and error with many unsatisfactory product choices! Natural yes, effective, not so much!!! The idea behind Ethical Collection was to make it easy and enjoyable for people to ‘go clean’.
Five years later I’m so happy with the amazing natural products we have found and I’m so excited to be sharing them with you.